No way to get around it, Thanksgiving and Holiday 2014 are upon us. As a woman who tries to buy less and live simply, I struggle with being a retailer during this season. I'm proud of our products and the RPF vision, but I'll admit to despising the necessary retail component of promotion. I'm in this gig to make beautiful stuff, but selling it will never be my forte. Every year at this time, I try to find a place for RPF that feels authentic in the consumption mayhem.
Every move we make here at RPF now is an effort to be true to our hearts, true to what fits our model of small business, true to what feels intuitively right. This winter, that means a slight departure on our performance longsleeves from the fully sublimated 'art pieces' of past years to a locally printed, small quantity design. For me, running outside in the wintery cold will always have a peaceful, wondrous quality. The world becomes quiet, frozen, contemplative - something I was again hoping to capture - this time with very delicate, ultra simple line work in two stunning colors and soul stirring words.